The Story Behind the Legend

That a sausage company has turned its ham into a sublime cult object, a myth of world gastronomy, must be called a marvel; that this company is still run by the same family that founded it 150 years ago must be called a miracle. “Quality, quality, and more quality,” repeats José Gómez Martín, current CEO of Joselito, when asked about the secret to successfully surviving a century and a half without losing its identity or betraying its roots, while internationalizing the brand and exporting to countless countries. This anthology compiles the very traceability of the Gómez family, embedded in a path of perfection leading to what is known as the 'best ham in the world'.