The Story Behind the Legend

  • 1 Joselito: The Story Behind the Legend book.


For a sausage company can turn its ham into a sublime cult object, a legend of world gastronomy, it must be defined as a prodigy; for this company to still be in the hands of the same saga that brought it to life 150 years ago must be considered a miracle. “Quality, quality and more quality”, repeats José Gómez Martín, Joselito’s current CEO, when asked about the secret to successfully completing a century and a half without losing identity or betraying ancestry, internationalising the brand and exporting to countless countries. This anthology compiles the Gómez family’s own traceability, intertwined in a path of perfection until the “best ham in the world” was created.