“There is a lot to thank Joselito for in this country. Not only the flavour of their hams, pure acorn, according to what I once read: the Dom Pérignon of Iberian hams. Not just for having preserved a company founded by his great-grandfather, which is now over a century old, through thick and thin. What we have to thank Joselito for, as a country, is the excellence of a product whose international stamp pulls all the others out of the woodwork. When people claim that luxury brands are for the enjoyment of the few, they are being short-sighted. Hams such as those from Joselito are the flagship of a whole sector that everyone can enjoy.
He doesn’t skimp on anything required to achieve the best for his product; he doesn’t allow vulgarity, mediocrity, or cheating. Nor would we allow them as his customers, and in him it’s impossible to see any flaws: he is one of the kindest, most generous people I know. But he is, above all, someone who is opening doors all over the world and imposing the truth and the richness of a food industry that needs authentic flags like his to conquer the world.”